CULT+MATH

Are we ahead of or behind our peers on this metric? Use when the user names a public company and asks how its growth, margin, R&D or marketing spend compares with competitors. One filed metric for one company against the median of its peers, latest fiscal year. Line items are com

Is this becoming material to companies? Use when the user asks whether a risk, technology or theme is spreading through public companies, or whether companies now treat it as material. A count of filings that mention a phrase, as a share of 10-K filers, for the years given. Read

Do AI assistants cite us when buyers ask? Use when the user asks whether their brand or website shows up in AI answers, or who AI assistants cite instead. Whether a domain is cited in four AI platforms' answers to one question: three askings of each everyday model, plus each flag

Do AI assistants cite us? (quick, under $1). Use when the user asks whether their brand or website shows up in AI answers and a quick read is enough. Whether a domain is cited in four AI platforms' answers to one question, asked twice on each everyday model: 8 answers at one mome

Which reason to buy do people search for, and which is growing? Use when the user is choosing a positioning, a message or a campaign angle and asks which benefit or reason to buy matters most to buyers, or which is gaining. US Google searches for each buying angle in a category (

Who owns the answer in my category? Use when the user asks which brands or websites AI assistants rely on for their category, who they are competing with in AI answers, or whether any source dominates. Which domains four AI platforms cite across 2-3 buyer questions in a category,

Who owns the answer in my category? (quick, under $1). Use when the user asks which brands or websites AI assistants rely on for their category and a quick read is enough. Which domains four AI platforms cite across 2 buyer questions in a category, each asked once: 8 answers at o

Where do buyers find options when they search? Use when the user is planning go-to-market or channel strategy and asks where buyers look, whether to prioritise retail, review sites, their own site or communities, or who controls the first page for their category. If its pre-decla

Is this claim already taken by a competitor? Use when the user is choosing a positioning, a tagline or a message and asks whether competitors already say it, whether a claim is crowded or open, or who has moved onto it recently. Whether 3-5 competitors' home pages make a claim to

Is M&A in this sector rising or falling, and who is doing it? Use when the user asks about M&A activity, deal flow or consolidation in a sector, whether now is a good time to buy or sell a company in it, or who the active acquirers are. A count of 8-K merger-agreement documents m

Is demand for this real, or is search moving for everyone? Use when the user asks whether interest in a product, category or trend is really growing, or wants to know if a rise in search is more than noise before investing in it. Whether search demand for a category is rising bey

Has anyone started reporting this number? Use when the user asks whether any company, or which of a named set of competitors, now reports a figure (a franchise share, ARPU, a retention rate, a concentration, a multiple), or whether a public comparable discloses the metric a deal

Is this moment lasting, or past its peak? Use when the user is writing a creative or campaign brief, or weighing a trend, and asks whether a moment, ingredient, format or cultural theme is a lasting shift or a fad that has peaked. How much of its best year a moment keeps, on US G

Is our premium holding, or are buyers hunting for a cheaper way in? Use when the user asks whether their price premium is holding, whether customers are trading down, or whether a price rise is hurting demand. If its pre-declared control fails, the run refuses and nothing is char

Is there still time to respond to a rule on this? Use when the user asks whether a U.S. U.S. federal documents mentioning a phrase whose comment period is open or whose effective date is ahead, as of today. Deadlines can move: check the docket. If its pre-declared control fails,

Are regulators moving on this? Use when the user asks whether rules are coming on a topic, or how much federal rule-making mentions it, optionally for one agency. A count of final and proposed rules that mention a phrase, as a share of all such rules, for the years given. Read th

Who is gaining share of search in this category? Use when the user asks who they really compete with, whether a competitor is gaining on them, or how their brand interest compares with rivals. Each brand's share of US Google searches among the brands named, latest 12 months again

Is the government actually spending on this? Use when the user asks whether federal money backs a market, technology or policy, or wants evidence beyond announcements. Federal prime contract obligations matching a keyword, as a share of all such obligations, by federal fiscal yea

Is this real? Companies, regulators and money checked together. Use when the user needs to know whether a trend is substantive or hype before acting on it. Three shares with three different denominators, side by side, and the direction of each. Compare directions, never levels. I