Buyer retention
Weekly buyer retention from organic agent payments since the week of Sep 28. Of the buyers already paying that week, 80% paid again in the latest completed week. Of buyers whose first payment came later, 14% paid again the following week. A buyer is a paying wallet.
Buyers from the week of Sep 28 paying again 5 weeks later
80%
3,711 buyers, chains other than Base
Newcomers paying again the next week
14%
Buyer-weighted over all later cohorts
Base newcomers paying again the next week
10%
7,782 new buyers, week of Oct 26
| First week | Buyers | Wk 1 | Wk 2 | Wk 3 | Wk 4 | Wk 5 |
|---|---|---|---|---|---|---|
| Sep 28already paying | 3,711 | 84% | 85% | 81% | 79% | 80% |
| Oct 5new buyers | 371 | 16% | 8% | 11% | 3% | |
| Oct 12new buyers | 556 | 19% | 13% | 10% | ||
| Oct 19new buyers | 569 | 9% | 7% | |||
| Oct 26new buyers | 385 | 14% | ||||
| Nov 2new buyers | 376 |
| First week | Buyers | Wk 1 | Wk 2 |
|---|---|---|---|
| Oct 19already paying | 3,636 | 60% | 50% |
| Oct 26new buyers | 7,782 | 10% | |
| Nov 2new buyers | 4,507 |
Base buyer data is complete from 23 Oct, so Base starts with that week. Its first row mixes long-time and new buyers.
Our read
How we count
Data